Walsall FC

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Project Description

D3 has delivered to Walsall Football Club (FC) its first LED video display and digital scoreboard at Banks's stadium in the West Midlands, UK.

Walsall FC is located a short distance from the M6 motorway and welcomes over one million visitors each year. The League One football club awarded the project to D3's European Headquarters, who provided a full turnkey solution including the design, engineering and installation.

The 12mm RGB LED video display is being used to show live scores, sponsorship advertisements, supporter messages and previous game footage throughout match days.

Driving the display is a user-friendly content management system that allows for easy upload and management of media. Image and video content is played with audio that is synchronized to the PA system at the ground with the flexibility to set length of play, date range and sequencing.

This digital signage solution for Walsall FC was designed to enrich the overall fan experience. The Club can now present media rich content during game time including pre-match interviews, league tables, team sheets and substitutes, fixtures and ticket information for forthcoming games. The video display also acts as a key revenue stream for the club with advertisers taking advantage of slots before the match and during half time.

Display Facts




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"D3 delivered a cost effective solution which has surpassed our expectations and enabled us to raise the bar here at Walsall FC. The quality of product and image on screen is evident, and I believe our scoreboard to be one of the finest out there."
-Stefan Gamble, CEO of Walsall Football Club