TSQ Digital

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The Big Idea

Project Description

For advertiser TSQ Digital, D3 raised the bar for LED displays in Times Square, designing the largest continuous surface LED screen in New York City.

Engineering the 82,000 lb display called for using more than 5 million LEDs—enough to circle the entire island of Manhattan—to create a spectacular display spanning more than 100 feet with 4 times standard HD resolution.

The display is driven by D3's proprietary technology that allows live broadcasting, mobile interactivity, and audience participation in tailored marketing campaigns.

In this Competitive Marketplace—Size Does Matter

Display Facts




1,600px x 3,200px

The TSQ Display Weights over 80,000 Lbs.

The Display Uses Enough LEDs to Encircle Manhattan.

TSQ Spans Over 100 Feet.